"It doesn't matter how beautiful your theory is, it doesn't matter how smart you are. If it doesn't agree with experiment, it's wrong." Richard P. Feynman

Thursday, February 11, 2010

Now The Official Green Police Site! Too Close To Reality For Me!

We now have an official Green Police site which seriously thinks that the image of Green Police assaulting shoppers for asking for a plastic bag is a good green message.  From the site:
Who Are The Green Police? Green Police: Who are they?
Here is a quick primer.

Every day consumers around the globe are faced with a myriad of decisions in their quest to become more environmentally responsible citizens. Paper or plastic? Bottled water or tap water? Gas or electric? Compost bucket or recycling bin? So many questions; yet so many conflicting answers. It can be overwhelming.
Now consumers have help, from the Green Police.
As part of the lead up to their third consecutive Super Bowl ad, Audi has created a fictional Green Police unit that are caricatures of todays green movement. The Green Police are a humorous group of individuals that have joined forces in an effort to collectively help guide consumers to make the right decision when it comes to the environment. They're not here to judge, merely to guide these decisions.

Coincidentally, there are numerous real Green Police units globally that are furthering green practices and environmental issues. For example, Israel's main arm of the Ministry of Environmental Protection in the area of enforcement and deterrence is called; you guessed it, the Green Police. New York has officers within the states Department of Environmental Conservation that are fondly called the Green Police. The Green Police is also the popular name for Vietnams Environmental Police Department and the UK has a group who dresses in green as part of the Environment Agencys squad to monitor excessive CO2 emissions.
They completely miss the boat as most people are seeing the ads as depicting the controlling arm of Big Brother  and too close to reality for comfort.

1 comment:

  1. An interesting scenario Baron and one that I suspect is racing around the globe at a rate of knots. I believe the repercussions will immediately resonate with members of the Y generation in particular who are becoming more and more vocal and more and more strident as they clamour to be heard. They have no time for the high and mighty pontificating that leading politicians in particular seem to favour when lecturing and talking down to these bright young people. They are well educated, smart and quick witted and know how to research the facts and cut to the chase. They will see these ads for waht they really are, intended or otherwise. A condemnation of the vocal green lobby that has set itself up as the sole judge of what is environmentally acceptable and in the process lost touch with reality.
    Teejay
    Benowa Queensland Australia

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